Antidote SS 23/24

‘Antidote’ is a bi-annual trend book that proposes the future remedies for SS 23/24 post-Covid. My final year at university coincided with Covid-19 and various lockdowns. During this time, I found that I was able to track and monitor the extraordinary events that unfolded globally. The idea of helping brands navigate through these unprecedented times emerged and I decided to create a trend book for post-Covid. My vision was to create plausible insights for brands to act upon and better position themselves in a new marketplace.

This 64-page trend book is for creative brands, entrepreneurs and businesses wanting to enter post-Covid with an edge. This time although challenging, has presented us with time to re-evaluate, unlearn, learn and create a better future by applying the pointers set out in the Antidote trend book.

My two final outcomes comprised of a bi-annual trend book, Antidote SS 23/24 and a strategy and promotional document underpinning EVA Insight consultancy and trend book Antidote in a creative and in-depth PDF.

“Now is the time to re-design a better future”