Antidote SS 23/24
June 3, 2021

    '34 Symptoms'

    ’34 Symptoms’ is a project created in response to an industry and competition brief ran by D&AD, with Refinery 29 and The Case for Her collaborating to reposition menopause as something affecting people of all ages. Thorough research, interviews and creative thinking went into the creation of the pack of cards that illustrate Megan Matthew’s research around the unknown 34 symptoms that affect people.

    Mission Statement for ’34 Symptoms’: The lack of awareness and knowledge around menopause affects people of all ages, and can be detrimental to an individual’s health and wellbeing. To solve this problem, we created the 34 symptoms cards to help provide a solution to increase awareness and understanding around the lesser known symptoms of menopause amongst the general public and within the health sector.

    Refinery29 and The Case for Her will collaborate and launch the 34 symptoms cards, providing illustrations of each symptom, real life experiences, as well as positive suggestions and advice. The diverse and inclusive 34 symptoms cards will provide a healthy platform for people to understand what menopause is, what it realistically feels like and push menopause into societal conversations.