'NÅ'

For one of my final projects of my university degree, I created a holistic brand called NÅ (free-life-air). This lifestyle brand based on the principles of Norwegian friluftsliv helps to inspire people to get outdoors. Primarily aimed at Generation Z, NÅ’s interactive map and app provides outdoor location ideas. Covid-19 brought on a mental health epidemic and NÅ presented itself as a small solution to people’s need for escapism and to help their mental health.

The earthy quality of NÅ is illustrated in a two - sided interactive map. The interactive map used in conjunction with the NÅ app will provide escapism on your doorstep. From the Nordic ideology of friluftsliv, NÅ builds on the ideas of friluftsliv through this survival map guide of ideas and challenges to spark your adventurism.

To hit the mass target market of Generation Z, the social media app and Instagram handle encourages younger generations to take part in NÅ activities such as walking, hiking, running, kayaking and climbing. For accessibility, the NÅ app will be available on both Android and Apple iOS. The NÅ app will be test driven in the North East region before expanding at a later date.

"NÅ is always here for you and always will be"